Average Cost Of A Diaper: Diaper Price Statistics

Quick Facts

• The average cost per diaper is 0.29 cents.
• The average diaper cost per month for a baby is $70.
• The average diaper price per year for a baby is $840.
• The cheapest cost per diaper we found was Walmart Parent’s Choice at .11 cents a diaper. The most expensive was Hello Bello at Target for 0.94 cents a diaper.
• On average, Huggies’ diapers are cheaper than Pampers.
• The average cost of a pack of diapers is $39.90.
• Babies use on average 8 diapers a day, which equals 240 diapers a month, 56 diapers a week, and a hefty 2,800 diapers a year.
• Walmart, Target, Costco and Sam’s are some of the cheapest places to buy diapers.

A baby uses approximately 3,000 diapers in their first year alone. Anyone with kids will tell you that adds up quickly, for something that inevitably ends up in a trash can.

In fact, almost half of families admit to finding the cost of diapers burdensome. However, depending on what brand you use and where you buy them, the costs can differ drastically (over $1,000 a year).

To help other parents (and make informed buying choices for myself), I compiled this list of the diaper cost by brand and location. You can keep scrolling to see the full list. However, first are some notably cheap (and notably not so cheap) options:

The Cheapest Diapers

1. Walmart Parent’s Choice – Walmart, Cost Per Diaper: $0.11
2. Luvs – Amazon, Cost Per Diaper: $0.14
3. Sam’s Bran Diapers – Sam’s, Cost Per Diaper: $0.15
4. Target Up&Up – Target, Cost Per Diaper: $0.15
5. Luvs -Target, Cost Per Diaper: $0.17
6. Costco Diapers, Cost Per Diaper: $0.18
7. Huggies Snug and Dry – Amazon, Cost Per Diaper: $0.21
8. Huggies Snug and Dry – Walmart, Cost Per Diaper: $0.22
9. Pampers Babydry – Target, Cost Per Diaper: $0.22
10. Pampers Babydry – Amazon, Cost Per Diaper: 0.22

At 11 cents a diaper, Walmart’s store brand is the cheapest diaper I found. A year of Walmart diapers only costs $315.07.

The Most Expensive Diapers

1. Hello Bello – Target, Cost Per Diaper: $0.94
2. Seventh Generation – Walmart, Cost Per Diaper: $0.80
3. Rascal and friends – Amazon, Cost Per Diaper: $0.51
4. Millie Moon – Amazon, Cost Per Diaper: $0.49
5. Coterie, Cost Per Diaper: $0.45
6. Honest Diapers – Walmart, Cost Per Diaper: $0.44
7. HealthyBaby Diapers -Target, Cost Per Diaper: $0.41
8. Honest Diapers – Amazon, Cost Per Diaper: $0.38
9. Honest Diapers – Target, Cost Per Diaper: $0.37
10. Dyper, Cost Per Diaper: $0.35

Unsurprisingly, premium brands dominate the most expensive list and there are no store brands on here. However, even the pricier diaper brands can often be significantly cheaper at some stores than others.This means shopping around (or using the chart I created) can help even bougie parents save.

Average Diaper Cost By Brand And Store Chart- Diaper Price Comparison

How I determined this

Diaper package sizes differ dramatically by brand and store location. In order to level the ground, I broke down the cost per diaper to find a flat comparison point.

I opted to use the largest diaper box size, simply because it is usually the most cost effective way to purchase diapers.

These are the flat prices, meaning I did not take into account subscription services (including Target Red, Amazon Prime, or membership fees for Costco and Sam’s). Nor did I take into account sales or coupons, since those are sporadic. However, they can make a significant difference for an aware purchaser.

For stores, I tried to focus on places that are national (and fairly wide spread) or prominent online. This ended up with Target, Walmart, Amazon, Costco, Sam’s and a few premium online diaper services on our list.

I then painstakingly combed the internet to find the most accurate price I could. Again, I used the largest box and then broke down the number of diapers by box price.

For the cost per day, week, month, and year, I used the 8 diaper a day number. If you have any questions, or would like to see information not displayed in this article, please don’t hesitate to reach out.

Hopefully all of this diaper information was actually helpful

If you’re not a parent yet, this number may be comforting or terrifying.

And if you are a parent, you probably already know exactly how much you spend on diapers. In fact, you may be a diaper loyalist to whatever brand hasn’t left you a messy blowout to clean up or given your kiddo a rash. Not all diapers work for all babies after all.

However, if you’re considering other brands, this could be a good starting point. Store brands at Walmart, Target, Sam’s, and Costco provide good bang for you buck and could save you big.

It might also be a good tool for considering where to buy your preferred diaper choice. For example, if you want to buy Millie Moon, it’s $0.21 cheaper per diaper at Target than Amazon. That adds up to over $500 a year- that’s worth placing an online order at Target for.

Sources

National Diaper Bank Network https://nationaldiaperbanknetwork.org/wp-content/uploads/2023/06/NDBN-Diaper-Check-2023_Executive-Summary-FINAL.pdf
Total Care ABA https://www.totalcareaba.com/statistics/diaper-facts
Cross River Therapy https://www.crossrivertherapy.com/research/diaper-facts-statistics
Checkbook.org https://www.checkbook.org/national/how-to-save-on-diapers-and-formula/

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